The Event Group

LifeScience Alley


LifeScience Alley® had successfully produced an annual conference for four years using a combination of in-house staff and an outside event management company. Our objective was to come on board to grow its event in attendance, exposure, target audience, and profitability while working as its back-office staff and freeing up its employees.


The Event Group led LifeScience Alley through a strategic planning process to identify attendee and sponsor needs. Using this information, The Event Group presented a new format and grew the event to a new venue, which could accommodate the anticipated future growth. The Event Group's role was to produce an exceptional event. We developed all conference marketing material, managed mailing lists, sold sponsorships, developed and maintained the website, processed registrations, and handled all event logistics.


While The Event Group was involved, sponsorship and advertising revenue grew 270% and registration revenue increased 425%. Attendee feedback reflected an average of 96% of attendees would register again in the following year.