The Event Group

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We don't just look at an event as simple planning and execution – we look at it as a new business venture. We understand that you need a return on your investment, so we make use of a broad spectrum of experience and talent to help you set realistic goals with plans for future growth, starting with a strategic plan.

Like any new business venture, it takes approximately three years to grow an ordinary event into a successful event. Planning upfront is vital to ensuring your return on investment, whether it's marketing exposure, building new relationships, or a financial bottom-line profit. In order to measure your event's success, goals and measurable objectives have to be determined in the early planning stages.

At the end of the event, it's not enough to have correctly estimated attendance. The participants must be the right mix in order for them to gain value from the event and for your event to become profitable over time. That is why it's so important to set realistic goals for an event, especially for the first two years. Event sponsors and exhibitors often tell us they want to attend for the first year to see for themselves if your event is the right fit for them, and attendees need to experience your event first-hand before they can spread the word and generate more buzz about your event.

This may seem obvious to some, but we know it takes the involvement of many people to successfully stage an event. Our team consists of highly trained, seasoned event and marketing experts that are here to lead you through the strategic planning process, define goals up-front for measurable success, and ensure that your event grows from ordinary to astounding!

Important Things to Consider

  • Mission
  • Vision
  • Internal Goals
  • Go/No-Go Strategy
  • Attendance
  • Budget