Cyber Security Summit
The Technological Leadership Institute (TLI) at the University of Minnesota approached The Event Group to create a new educational event that would position Minnesota as a thought leader in cyber security.
The Event Group led TLI through an extensive strategic planning process to determine the mission, vision, and growth goals, as well as identify attendee and sponsor needs. Using this information, The Event Group developed an agenda and format and managed all aspects related to logistics, registration, sponsorship sales, and marketing, including designing and developing a brand identity, website, and social media campaign.
Since its creation in 2011, the Summit grew from a half day to a more than two-day event, both registration and sponsorship/advertising revenue increased more than 1000%, and registration has grown 80%. Dr. Massoud Amin, Director of TLI at the University of Minnesota, stated, “I echo Commissioner Khanna to add my note of appreciation for The Event Group’s commitment to excellent and top-notch execution. Many thanks for your solid, professional and creative work and tireless efforts to make CSS a success. Our guests were engaged and very grateful.”