Family Fun Day 2022
Situation
Andersen Windows Menomonee Plant contracted The Event Group to develop and execute their Family fun day summer event. Since this was the first time since Covid restrictions it was very important for the team to develop a fun filled day!
Solution
Using the Andersen Windows corporate bold colors, the team designed all of the event elements based off the event graphics. From the internal communication to the invitations the event theme was set. When the guests walked towards the plant they were greeted by the trackless train and then just beyond were all of the theme carnival style games. Of course we had to have the inflatables, golf holes and more. Just inside was the unique theme menu "Everything on a Stick". When it comes to planning outdoor events you always have to have a rain back up. And this day we reacted very quickly to reposition the event fun due to a bit of sprinkles. The sun came out again and everyone had a great time on the trackless train and had bags of prizes from all of the activities.
Success
The Manager of the Andersen Windows Menomonee Plant and his team shared they were thrilled with the event, and it was the best yet Family Fun Day. This is what our team strives for every one of our client events. We like to design and implement events by taking our clients wishes and having them come to life.
Remodeling Live
Situation
Andersen Windows approached The Event Group to develop an educational event to get their window products in front of more contractors and builders while providing installation training, showcasing the superiority of the product, and building brand awareness for Andersen Windows, all without making it feel like a sales pitch.
Solution
The Event Group developed, staged, and produced a multi-city "Remodeling Live" seminar to get Andersen Windows products in front of key purchasers (hardware stores) in order to increase sales and brand exposure and help the client build relationships with key product users. The Event Group positioned Remodeling Live as a turn-key educational program opportunity that could broadly reach new and prospective remodelers. The Event Group worked with the client to identify the target markets, put together a strategic event and marketing plan that would enable the client to get in front of the right people, and executed all aspects of this event, from marketing to registration to event logistics.
Success
The Event Group made attendees feel like VIPs, provided exposure for the client across country, secured complimentary partners to offset expenses and add additional content for the audience, and developed relationships with industry partners for the client. By engaging local remodeling associations and utilizing their promotional assets, The Event Group was able to bring relevant educational content to remodelers in targeted geographic areas via a high impact, affordable, one-day program at conveniently located venues.